Trond Lyngbø explains some of the major mistakes content marketers make in discounting SEO input. Is your company committing one?

The 7 deadly sins of content marketing

Columnist Trond Lyngbø explains some of the major mistakes that content marketers make in discounting SEO input. Is your company committing one?

Trond Lyngbø explains some of the major mistakes content marketers make in discounting SEO input. Is your company committing one?

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It looks as if Google has taken action on sneaky sites that redirect users from the mobile search results page.

Updated: Google penalizes mobile sites using sneaky redirects

Google takes action on mobile sites that trick users into being redirected to an unwanted website from the mobile search results page. This Twitter post was just to remind webmasters not to use sneaky redirects.

It looks as if Google has taken action on sneaky sites that redirect users from the mobile search results page.

Stock Price Soars Following Strong Yelp First Quarter 2016 Earnings

yelp first quarter 2016 earnings

Shares are skyrocketing by 8.26 percent to $23.19 in after-hours trading, following the company’s strong Yelp first quarter 2016 earnings.

The iconic local business review company today announced financial results for the first quarter ended March 31, 2016 setting off the trading frenzy.

The big news has to do with net revenue, which amounted to $158.6 million in the first quarter of 2016, reflecting 34 percent growth over the first quarter of 2015. Excluding brand advertising revenue, to account for the elimination of Yelp’s display advertising product in 2015, net revenue grew 42 percent. That’s compared to the first quarter of 2015.

According to the announcement, the company experienced a net loss in the first quarter of 2016 of $15.5 million, or 20 cents per share. That’s compared to a net loss of $1.3 million, or 2 cents per share, in the first quarter of 2015. But strong Yelp first quarter 2016 earnings and growth in usage seem to be turning this trend around, according to The Street.

Regarding site usage, Yelp announced that cumulative reviews, app unique devices and local advertising accounts increased 31, 32 and 34 percent respectively year over year, contributing to its growth.

“We had a great start to the year with local revenue growth accelerating to 40 percent year over year,” said Jeremy Stoppelman, Yelp’s co-founder and chief executive officer. “We hit a major milestone in the first quarter, surpassing 100 million cumulative reviews. With a mobile review contributed every two seconds on average in the quarter, our fresh, relevant review content is what makes Yelp a destination for consumers looking to find and transact with great local businesses.”

Looking ahead to the second quarter of 2016, Yelp expects net revenue to be in the $167 million to $171 million range, representing growth of approximately 26 percent compared to the midpoint of the second quarter of 2015.

For the full year following strong Yelp first quarter 2016 earnings., the company expects net revenue to be somewhere between $690 million and $702 million. This represents growth of around 27 percent compared to the full year 2015 at the midpoint.

NASDAQ Photo via Shutterstock

This article, “Stock Price Soars Following Strong Yelp First Quarter 2016 Earnings” was first published on Small Business Trends

Stock Price Soars Following Strong Yelp First Quarter 2016 Earnings

The State of Retail, Here’s What You Should Know

shutterstock_372396226 (1)

At the recent inaugural Microsoft Envision 2016 conference, held in New Orleans, there was a lot of discussion about the current state of the retail business. The numbers, reported by Douglas Hope, VP and founder of GlobalShop, at the “Retail and consumer packaged goods: State of the industry” session were staggering.

Retailers spent $62 billion on “shoppers’ experiences” last year, competing for the attention of consumers. Some of the outlay worked — 2015 retail revenues hit $5 trillion in 2015, and that doesn’t include cars. Sales are up significantly (72 percent) since 2000.

The State of Retail Shows Growth

But what really surprised me was learning that there are 3.8 million storefronts in the U.S., an increase of 190,000 in only two years. Most (90 percent) of those storefronts are individual shops (meaning they’re small businesses and not large chain operations). However, these stores only account for 25 percent of overall retail revenues.

Also illustrating how much retail is growing in the U.S., there are 14 billion square feet of retail space in America, up 142 percent from 2000 to 2015.

All this just underscores the fact there’s plenty of shopping going on in brick-and-mortar outlets and not just online as many mistakenly assume. In fact, 93 percent of retail revenues came from sales in physical stores. This is not to say online stores aren’t healthy — they’re indeed growing. But many former “pure play” ecommerce operations, such as Birchbox, Bonobos, Warby Parker and even Amazon are going from clicks to bricks and opening actual storefront locations.

And the retail experts at Envision (Jeff Roster, VP Retail Strategy IHL Group; Nadia Shouraboura, CEO of Hointer in addition to Hope) predicted the next four years would see more change in retail than in the last 50 years.

For small retailers this means increased competition, so you need to concentrate on creating a great customer experience to lure shoppers into your stores. Part of this is focusing on the path to purchase. And the experts said, don’t be afraid of showrooming (where consumers come to your stores to check out the merchandise and then shop online for better prices.)  Instead, “make smartphones your friend.”

Embrace Millennials

The fashion industry, for instance, has been “disrupted” by Millennial shoppers who are rarely without their mobile devices. That means your website must be mobile-friendly, and your store should be WiFi enabled (don’t share your WiFi connection with customers, get an additional network) and you should accept payments from Apple or Google wallets.

To attract and keep Millennial shoppers (and remember, there are more Millennials than Baby Boomers) who are more about “the shopping experience than the stuff,” the experts at Envision recommend you find new ways to engage them.

The state of retail today shows shoppers are “always in the store,” whether they’re working, playing, sitting at home or on the go. This means they’re “seamlessly moving in and out of the physical world” and retailers need to break down the silos that exist between their physical stores and their websites.

At another session on retail called “The Modern Store” panelists (Chris Dieringer from Microsoft-Retail, Karen Garrette from Microsoft, Jeff Roster from IHL and Gerard Guinane, VP of IT Strategy Development at SCA GmbH) discussed the “2016 Store Systems Study” from IHL which shows more than half (52 percent) of retailers say their priority is developing and enhancing their CRM and customer loyalty programs. Other top priorities include becoming more mobile-friendly (42 percent) and creating better BI (business information) analytics.

The panel of retail experts said store owners need to give their employees “the tools to empower and engage” so they have a “seamless view of the customer.” Mobility is already mainstream, they warn, so if your retail business is not, you need to immediately become mobile-friendly.

At both sessions they emphasized the bottom line for retailers is you need to give consumers a reason to come in to your store and shop.

Retail Photo via Shutterstock

This article, “The State of Retail, Here’s What You Should Know” was first published on Small Business Trends

The State of Retail, Here’s What You Should Know

New SVP of Sales Brings Unique Perspective on Staffing to Upwork

online staffing provider Upwork

The global online staffing provider Upwork announced Monday that Eric Gilpin, former president of vertical sales for CareerBuilder , has joined the company as senior VP of sales — a new position within Upwork.

Gilpin holds an MBA from Southern Methodist University’s Cox School of Business and has more than 15 years of experience in the staffing industry. During his tenure at CareeBuilder, he oversaw more than $200 million in global revenue. He joined CareerBuilder as a national account executive in 2001.

Online Staffing Provider Upwork Hires Eric Gilpin SVP of Sales

“We’re thrilled to have Eric join our organization,” Upwork’s CEO Stephane Kasriel said. “He has a deep understanding of the industry and the pain points of businesses as they try to build teams effectively to get more done, often with less resources. The way people work is evolving rapidly. Eric will play a key role in empowering businesses to tap into talent online and break through traditional hiring barriers such as finding the best people and reducing time-to-hire.”

Gilpin added that traditional models of finding and engaging qualified talent is often struggling and that Upwork was truly making it easier for companies and businesses to quickly find the quality of talent that they need for their projects.

“Online hiring is the future and as organizations increasingly create flexible teams distributed around the world, Upwork will be the site they turn to to help build these teams.

On February 18, 2016, the giant freelance marketplace, announced two new paid services: Upwork Pro and Upwork Enterprise. The premium services are designed to help businesses and companies tap into the platform’s pool of high-quality talent. Unlike the cheaper packages, Upwork’s new premium services avails businesses and companies with pre-screened freelancers, so you only get to work with the best in the field.

The company also claims that freelancers from all over the world earn more than $1 billion annually via the online platform.

Online staffing agency Upwork has its headquarters in Mountain View, California, and offices in San Francisco and Oslo, Norway

Image: Upwork

This article, “New SVP of Sales Brings Unique Perspective on Staffing to Upwork” was first published on Small Business Trends

New SVP of Sales Brings Unique Perspective on Staffing to Upwork

Moving your site to a new domain can be fraught with SEO issues, even without a redesign or CMS migration. Glenn Gabe has some insights on what issues to anticipate and how to handle them:

Changing domain names in 2016: 10 easily overlooked steps that can save SEO

Moving your site to a new domain can be fraught with SEO issues, even without a redesign or CMS migration. Columnist Glenn Gabe has some insights on what issues to anticipate and how to handle them.

Moving your site to a new domain can be fraught with SEO issues, even without a redesign or CMS migration. Glenn Gabe has some insights on what issues to anticipate and how to handle them:

Get your hands on a free tipsheet from Falcon Social featuring five strategic best practices that will help your content get more reach (and reach the right people):

Five distribution tips to improve the reach and impact of your content

Distribution is one of the biggest challenges for brands that create content. This tipsheet from Falcon Social has five strategic best practices that will

Get your hands on a free tipsheet from Falcon Social featuring five strategic best practices that will help your content get more reach (and reach the right people):