Moving your site to a new domain can be fraught with SEO issues, even without a redesign or CMS migration. Glenn Gabe has some insights on what issues to anticipate and how to handle them:

Changing domain names in 2016: 10 easily overlooked steps that can save SEO

Moving your site to a new domain can be fraught with SEO issues, even without a redesign or CMS migration. Columnist Glenn Gabe has some insights on what issues to anticipate and how to handle them.

Moving your site to a new domain can be fraught with SEO issues, even without a redesign or CMS migration. Glenn Gabe has some insights on what issues to anticipate and how to handle them:

Get your hands on a free tipsheet from Falcon Social featuring five strategic best practices that will help your content get more reach (and reach the right people):

Five distribution tips to improve the reach and impact of your content

Distribution is one of the biggest challenges for brands that create content. This tipsheet from Falcon Social has five strategic best practices that will

Get your hands on a free tipsheet from Falcon Social featuring five strategic best practices that will help your content get more reach (and reach the right people):

A live demo of the overhaul of the AdWords interface that’s currently underway will take place on May 24:

Google confirms live demo of new AdWords redesign will happen on May 24

A new screenshot shows how ad scheduling data might be presented in the updated interface.

A live demo of the overhaul of the AdWords interface that’s currently underway will take place on May 24:

What Are the Top Jobs Small Businesses Hire Most?

Top Jobs Small Businesses Hire Most

Recently, Indeed data showed where small businesses are most actively hiring new employees.

That data showed the hottest small business job markets weren’t in big cities, but in the smaller areas just outside metropolitan areas and cities where industries are thriving — like Silicon Valley.

Now, Indeed is digging a little deeper into that data and presenting what jobs are hottest in those thriving small business markets. And based on the information, the jobs that small businesses are hiring for are in line with their surrounding metropolitan areas, especially the technology hubs.

You can see, based on the chart above, in places that are tech hubs — Palo Alto, California, and Redmond, Washington — how jobs are more in line with those industries. Apps and systems engineers are two jobs in demand at both locations.

But in places like Harrisburg, Pennsylvania, more of a government hub, small businesses are generally looking for ubiquitous positions like truck drivers, registered nurses, and customer service representatives.

In tourist areas like Naples and Sarasota, Florida, small businesses tend to be looking for retail-oriented applicants most.

Customer Service Leads Top Jobs Small Businesses Hire Most

“When you think about tech jobs, you typically think of big companies like Apple or Google,” said Daniel Culbertson, economic research analyst at Indeed. “However, small businesses setting up near tech hubs could be providing vendor services to larger companies and are in need of similar talent.”

Looking at the information above, customer service jobs are among the three most in-demand positions in 7 of the 10 hottest small business hiring cities.

And it seems no matter where small businesses are hiring, across all industries, there are some jobs that are always in high demand. Indeed’s information shows that in 4 of the 10 cities to make its list, registered nurses and truck drivers were in high demand.

The problem, Culbertson says, is that small businesses are having a hard time finding people for these jobs. There are bigger companies hiring these same positions, too.

“Companies of all sizes are looking for these positions, which can make it hard for a small business to compete when the demand is so high,” he said.

“Florida is a service economy, catering to tourism and retirees, so it makes sense that retail jobs are in demand by small businesses,” added Culbertson.

Indeed contributed to this report. Image: Indeed

This article, “What Are the Top Jobs Small Businesses Hire Most?” was first published on Small Business Trends

What Are the Top Jobs Small Businesses Hire Most?

21 Successful Mom Entrepreneurs to Inspire You

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With Mother’s Day just around the corner, it’s a popular time to give thanks for all that moms have done. There are plenty of moms who have made a huge mark on the business world as well. Here are some successful mom entrepreneurs who might provide some inspiration for others this Mother’s Day.

Successful Mom Entrepreneurs

Jakki Liberman

The founder of Bumkins Finer Baby Products is a single mom of four kids. She originally started the business, which sells a variety of baby items and accessories like bibs and bags, because she wanted fun items that her kids would love that would also promote a healthy lifestyle. Now, Bumkins has even partnered with companies like Disney and DC Comics to include popular characters in the company’s products.

Maia Haag

I See Me! Is a multi-million dollar company that provides personalized books and gifts for kids. Haag, who co-founded the company with her husband Allan, has created dozens of stories that can be personalized for each child. So kids can insert themselves into every story and become the star.

Erin Schurtz

Successful Mom Entrepreneurs - erin schurtz

When Schurtz first found out she was pregnant, she was concerned by some of the ingredients and warning labels on the protein bars and shakes that she used to consume. She wanted something to supplement her active lifestyle while still being safe during pregnancy. So she created Mommi, a daily supplement full of whey protein and prenatal vitamins.

Michele Welsh

Before founding SafetyTat, Welsh had an experience that a lot of parents are likely familiar with – that feeling of overwhelm when taking her kids to a crowded amusement park. So she wrote her cell phone number on their arms. And that’s where the idea for SafetyTat came from. The company provides temporary tattoos, labels and stickers that include your phone number and other relevant details.

Sally Jane Waite

Waite created her Sally Jane jewelry line after battling Stage IV colon cancer while seven months pregnant. The line features bumble bees as a main symbol in each piece. The idea is that aerodynamically bees should not be able to fly, but they do the seemingly impossible every day. So it’s a message of hope and inspiration. In addition, the company donates a portion of its profits to cancer research.

Jessica Kettle

Successful Mom Entrepreneurs - jessica kettle

Jessica Kettle first broke into the world of photography after a college course. She started by taking photos of children and families, but soon after made her mark as a wedding photographer. She also has a husband and three children in the Salt Lake City area.

Lisa Greenwald

Before founding Chewbeads, Greenwald was an avid jewelry collector who worked in J. Crew’s merchandising department. Whenever she held babies, she noticed how drawn they were to her jewelry. So she decided to create a line that’s specifically made for babies to play with and chew on. The company now creates teething rings, rattles and even bath toys.

Jacqueline Smith

Busy moms understand how difficult it can be to get and keep a nice manicure. A mom of boys, Smith understood this struggle and worked to find a solution for quick at-home manicures. So she created Palisade, which is like a painter’s tape for nails. The product is now available in Sephora stores around the country.

Debra Cohen

Successful Mom Entrepreneurs - debra cohen

Cohen is the President of Home Remedies of NY and creator of the Homeowner Referral Network business model. A mother of two, Cohen wanted to create a way for homeowners to find pre-screened, reliable home improvement professionals. So she launched Home Remedies in 1997 and has since served thousands of homeowners.

Kwany Liu

The founder of Bundle Organics was a mom-to-be when she came up with the idea for her company. Her goal was to create a way to help moms stay healthy while helping with some of the common symptoms and ailments that go along with pregnancy and nursing. So Bundle Organics provides organic juices and teas made specifically for pregnant and nursing moms.

Barbara Edelstein

The co-founder of Partyology is also one of the country’s top radiologists. She found a way to balance her career and family life, while also helping to plan parties and events for family and friends. So that’s how she came up with the idea to start the Partyology party planning app.

Shayla Boyd-Gill

Successful Mom Entrepreneurs - shayla boyd-gill

Shayla Boyd-Gill is an entrepreneurial mom who has run several different businesses, from selling cheesecake to offering childbirth classes. She now offers business coaching services to help other entrepreneurial moms while also raising her five kids.

Allison O’Kelly

O’Kelly is the founder and CEO of Mom Corps, a national staffing organization for professionals seeking non-traditional careers. The idea is that busy moms can use it to find flexible or virtual options for employment so that they still have time to handle all the demands of taking care of busy families.

Julie Karlitz

The CEO of strap-its wanted to provide a way to keep teen girls fashionable without constantly exposing their bra straps. So the company creates a variety of fashionable straps that can be added to different outfits or tops.

Jill Salzman

jill salzman

Salzman already ran multiple other businesses before starting The Founding Moms, a collective of monthly meetups for mom entrepreneurs. She also previously ran a music management firm and a line of baby accessories.

Lauren Anderson

Anderson and her husband James launched Made in Mechanicsville in January 2015. The company creates unique jewelry pieces from their small town of Mechanicsville, Virginia. They do all of this while also raising their baby daughter.

Nicole Davis

Davis is the founder and principal and Butler-Davis Tax & Accounting LLC. Before founding the business, she worked in senior accounting and financial reporting roles for other tax and accounting businesses. She is also the mother of four kids.

Susan Petersen

Successful Mom Entrepreneurs - susan petersen

The creator of Freshly Picked moccasins started her business because she was frustrated by the lack of well-designed baby shoes. She used some scrap leather that she bought at a garage sale to make her first moccasins, and tried them out on her own kids before eventually making Freshly Picked into a successful business.

Erica Zidel

Zidel started Sitting Around with co-founder Ted Tieken in 2010. The idea is to provide a platform for parents to trade babysitting services with other parents in their area. So everyone gets access to childcare that’s not outrageously expensive through babysitting cooperatives.

Lauren Thom

Thom is a single mother of three and the founder of Fleurty Girl, a retail business that sells clothing, accessories, home items and more. All of the items are inspired by New Orleans, where Thom resides and founded the business, and made by local New Orleanians.

Lisa Druxman

Druxman created an exercise routine for new moms after becoming a mom in 2001. Since then, her business, FIT4Mom, has launched numerous classes and events for moms or expectant moms aiming to stay fit and healthy.

Mompreneur Photo via Shutterstock

This article, “21 Successful Mom Entrepreneurs to Inspire You” was first published on Small Business Trends

21 Successful Mom Entrepreneurs to Inspire You

Why Online Reviews Matter for Local Business

When it comes to attracting new customers having online reviews can make or break your next sale. Consumers are turning to online reviews to help make their purchase decisions and not having any reviews can be just as harmful as having some negative reviews.

Consider the following:

  • 80% of consumers said they are more likely to purchase products or services in-store if there are positive reviews on the company’s website, mobile site, or Facebook page
  • 88% of Internet users read online reviews
  • 72% said positive reviews make them trust a local business more
  • 88% said they trust online reviews as much as personal recommendations
  • 57% of consumers visit a local business website after reading online reviews
  • More people read positive reviews (69%) than negative ones (63%).

Be Found in Search

With consumers putting such an emphasis on using reviews in their purchase decisions, not having Yelp or Google reviews can put your business at a disadvantage in search results. In Google, search results consist not only of Google reviews found in the Local Listing box but Yelp results and other online review sites as well.

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You want consumers to be able to search and find online reviews for your business, showcasing customer opinions, and highlighting your local business’s customer service, in the form of responses to those reviews.

Speak With Customers

Online reviews provide you the opportunity to speak with your customers. Even though it’s not an in-person conversation, reaching out to customers who leave reviews you can publicly acknowledge and address both negative and positive comments.

Just as customers would expect any feedback or comments supplied in person to be addressed, reviewers want their voice to be heard and acknowledged, so as a small business you need to respond to reviewers.

Not only will responding to reviewers show the customer that they are valued, but it will show potential customers that you are responsive and care about the service they receive. Whether you are responding to positive or negative reviews, have the perfect response ready with our review response formula.

Start Getting Reviews

No matter if your small business already has a few reviews or you want to start building your reviews, we can help you!

We’ve put together our top strategies to generate online reviews for your local business, from putting up a sign in your storefront to including a call-to-action it in your email marketing. Find all the strategies to grow your online reviews in our free download!

Generate more online reviews with these tips!


Online reviews have grown to become increasingly important in the customer shopping cycle and your local business’s online reviews can make or break your brand. Start building your online reviews and responding to them to showcase your customer service!

The post Why Online Reviews Matter for Local Business appeared first on LocalVox.

Why Online Reviews Matter for Local Business