9 Books to Help Unlock Awesome Social Media and PR Powers for Your Business

9 Social Media Marketing Books to Help Unlock Awesome Social Media and PR Powers for Your Business

Social media, with its global reach and exposure, is something that businesses can’t ignore. However, for some business owners, social media involves the 3 C’s: complicated, complexity, and confusing. Dealing with these 3 C’s should not be a reason that business owners stay away from social media for one good reason: Your customers are there. They aren’t there just sharing what they eat and drink. They are discussing your business. They are expressing needs and opportunities that your business can fulfill. Social media isn’t a fad or a trend. It’s a business reality.

That’s why this list of 9 social media marketing books was created. It is designed to give you a peek into the basic social media marketing strategies of the pros. Using these strategies, you can learn how to spread your messages to the people in the most productive way possible.

Social Media Marketing Books

If you’re ready to jump in, here goes.

9 Social Media Marketing Books to Help Unlock Awesome Social Media and PR Powers for Your Business - Social Media Marketing For Small Businesses: A Simple Guide To Getting More Out Of Your Online Marketing StrategySocial Media Marketing For Small Businesses: A Simple Guide To Getting More Out Of Your Online Marketing Strategy

by Michael Goggs

Social media marketing is difficult for large businesses, so what can a small business hope to accomplish? It turns out quite a bit. Social Media Marketing For Small Businesses is a simplified guide for small business owners who feel overwhelmed in social media marketing. As many business owners can attest, the problem isn’t using social media.

It’s using social media to achieve a profitable result at the end.

Michael Goggs wrote a book about his marketing experiences while pursuing that goal. He wasn’t a social media expert when he dived into social media marketing. He was just a guy who had to figure out it all out.

His book shares the lessons he learned and fundamentals he relied on to launch and grow his business from his first Tweet onward.

If you’re looking for social media guide written from the perspective of a small business owner instead of another “expert”, this book might be the guide you’re looking for.

9 Social Media Marketing Books to Help Unlock Awesome Social Media and PR Powers for Your Business - Text Me! Snap Me! Ask Me Anything!: How Entrepreneurs, Consultants, And Artists Can Use The Power Of Intimate Attention To Build Their Brand, Grow Their Business And Change The WorldText Me! Snap Me! Ask Me Anything!: How Entrepreneurs, Consultants, And Artists Can Use The Power Of Intimate Attention To Build Their Brand, Grow Their Business And Change The World

by Kevin Kruse

How do you get attention for your business in a crowded marketplace? Don’t use the same strategies everyone else. As author Kevin Kuse points out in his book Text Me! Snap Me! Ask Me Anything! the world of social media marketing is getting more and more crowded every day.

Text Me! Snap me! is a guide to breaking through that noise using specific strategies designed to grow your social media presence quickly without spending hours a day to do it.

The book focuses on specific strategies for social media channels designed to help small business owners stay relevant with their particular audience instead of praying for hope from the masses.

Kevin Kruse argues that the key to becoming relevant to your intended audience is paying attention to your audience.

His book shows business owners (and anyone needing to make an impact) what things to pay attention to so they can stay relevant with the people that matter the most.

9 Social Media Marketing Books to Help Unlock Awesome Social Media and PR Powers for Your Business - Social Media Marketing All-in-One For DummiesSocial Media Marketing All-in-One For Dummies

by Jan Zimmerman and Deborah Ng

Sometimes you just need a book that covers almost everything in social media marketing Social Media Marketing All-in-One For Dummies coming in May 2017.

Social Media Marketing All-in-One for Dummies may be the book. This book, which is a condensed collection of 9 social media marketing books, helps business owners make sense of the growing social media world.

This social media world is already a daily reality for over 2 billion people and is projected to grow at any increasing rate each year.

Social media, in other words, is a big deal for businesses.

The book introduces readers to the major social media platforms-Twitter, Facebook, Instagram, LinkedIn, and Pinterest. Unlike other “social media for beginners” book, the book focuses on the business application of using social media.

Readers aren’t just reading about how to make a cute post on Instagram. They are are learning how to turn that into a profitable asset for their business.

9 Social Media Marketing Books to Help Unlock Awesome Social Media and PR Powers for Your Business - Free Range BrandsFree Range Brands

by Nicole Ertas

Branding isn’t what it used to be.

A couple decades ago, branding was also about size and scale.

The business that could open up the most stores or create the most products with their brand on it usually won. Advertising was a one-sided communication where a business told the masses what they needed to know.

That world is dying out.

Social media and everything Internet-related has dramatically changed the world of branding. It’s much more nuanced, more complicated, but also more engaging for both businesses and consumers.

This new world can be interesting and confusing, which is where Free Range Brands comes to help.

This book, written by a branding guru, helps business understand the fundamentals of branding in the new age, a period author Nicole Ertas calls the age of the “free range brands.”

9 Social Media Marketing Books to Help Unlock Awesome Social Media and PR Powers for Your Business - Employer Branding for DummiesEmployer Branding for Dummies

by Richard Mosley and Lars Schmidt

The majority of branding advice you will find as a business owner will focus on external customers, either customers of another business (B2B) or consumers (B2C).

One group of customers that many businesses tend to forget about are the internal customers, current and prospective employees. Employer branding directly affects your business to attract and retain talent. It also affects the morale of your currently working for you.

Employer Branding for Dummies was written to help fix that oversight.

The book helps business owners understand why they need to maintain and protect their branding as an employer. It also helps businesses integrate employers branding into their overall marketing strategy.

Businesses need to learn to market to all of their customers, not just the external customers who click on a Tweet or Like a Facebook post. Employer Branding for Dummies covers almost everything you need to watch out for while optimizing your employer brands from the “careers” side of your website to the engagement efforts you use in the workplace to energize your workers.

9 Social Media Marketing Books to Help Unlock Awesome Social Media and PR Powers for Your Business - KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital AgeKNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age

by Mark Schaefer

As everyone knows, attention is now the new currency for marketers.

Marketers need to their audience’s attention and make an impact in order to reach your potential customers.

There are a lot of books on how to attract you potential audience’s attention, but what are you supposed to do next? Known by social media guru Mark Schaefer addresses the answer.

Whatever personal or professional goal you have, it will require attention and influence. Schaefer offers his advice for achieving both of these objectives in a world with a short attention span and a lot of options to choose from.

His book provides specific strategies and recommendations for making a strong and lasting impact in order to thrive in today’s world.

Known helps readers craft an online presence that optimize your value proposition so that you can put your best foot forward and get the right kind of attention in this world crowded with an ever-increasing number of ways to communicate.

9 Social Media Marketing Books to Help Unlock Awesome Social Media and PR Powers for Your Business - Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social MediaWinning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media

by Dan Gingiss

Advice on social media marketing tends to focus on how businesses get their message out to customers.

It doesn’t address with the information coming back in. We’re talking about customer service. Like almost every industry, customer service has been turned on its head.

Customers can now talk directly to your business and indirectly about your business with other customers, your competitors, and the world. This places businesses in a unique situation.

To help your business figure out how to address this changing world of customer service author Dan Gingiss, social customer service guru, helps business owners upgrade their philosophy, train customer service agents, and scale the process to take the lead in customer service.

His book helps readers cover every step of the customer service journey from the quick Tweet of an angry customer to the powerful stories of customer service professionals who used social media to go above and beyond the call of duty.

9 Social Media Marketing Books to Help Unlock Awesome Social Media and PR Powers for Your Business - Hit Makers: The Science of Popularity in an Age of DistractionHit Makers: The Science of Popularity in an Age of Distraction

by Derek Thompson

If you heard anything about social media, you’ve undoubtedly heard of “going viral”. While most of us still don’t understand what it means, we still feel the temptation to go after that goal.

Hit Makers challenges this view. This book points to something more complex and long-lasting than “going viral”. Popularity is the ultimate intent of “viral” that marketers and business owners often miss. In the chase for something viral, what they really want is something popular.

Popularity isn’t something that a person can just engineer. There are plenty of connections that have to be made before something is considered “popular” in a society.

Hit Makers explores these links and why those links led to the rise of cultural icons like Taylor Swift and Donald Trump.

If you’ve ever wanted to dig deeper into the cultural influences that turn a seemingly simple idea into something that transforms a society, this book will lead you down the “rabbit hole” to find the answer.

9 Social Media Marketing Books to Help Unlock Awesome Social Media and PR Powers for Your Business - The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers DirectlyThe New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

by David Meerman Scott

Sometimes you need a  book that covers almost everything you can do online to gain exposure for your book. The New Rules of Marketing and PR comes pretty close to fulfilling that need. This international best-seller featuring marketing and PR strategies is back in a fourth edition.

In this new version of the book, Scott explores how to integrate social media into an integrated marketing and public relations campaign.

To do this right, businesses have to learn the new rules of marketing and PR that focus on reaching select audiences with a specific message. Businesses also have to learn which tools they need to achieve their objective.

The New Rules of Marketing and PR is a guide to the variety of strategies and options that business owners have to reach their audiences whether they are on social media, watching the news, reading a blog, or using an app.

Social Media & PR Complex, But Basic Principles Will Never Change

Looking over this list and all of the different types of social media channels and tools out there (including Twitter, Facebook, Google+, LinkedIn, Pinterest, Snapchat, Periscope and so much more), you might get overwhelmed by all that you have to figure out just to tell people about your business. Try not to focus on that! You can’t control social media. It will continue to evolve with or without you.

To make sure that you move with social media and not against it (which definitely is not good for your business!), take a moment to peruse through some of the social media marketing books on the list above. You will find a multitude of strategies for almost every social network there is. You will also find something else, the common theme that runs through everything tool is people. No matter what marketing channel we use, we’re still doing the same thing. We tell people about our awesome business. Focus on the foundation and you may not be as lost on social media as you might expect.

Photo via Shutterstock

This article, “9 Books to Help Unlock Awesome Social Media and PR Powers for Your Business” was first published on Small Business Trends

9 Books to Help Unlock Awesome Social Media and PR Powers for Your Business

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Business Owners and Entrepreneurs, Are You Addicted to Your Smartphones? (INFOGRAPHIC)

Are You Addicted to Your Smartphone? (INFOGRAPHIC)

A recent infographic shared by SavingSpot shows we might be addicted to our smartphones more than we think. Did you know that an average person taps, swipes and clicks their smartphone about 2,617 times — a day?

Most freelancers, business owners and entrepreneurs appreciate the fact that smartphones offer them the opportunity to quickly check their emails, upload new products to their websites and even interact with their customers, all on the go. And while this is great, it is the addiction and the urge to always check your smartphone every other second that is worrying.

A 2016 Microsoft consumer study claimed the attention span for human beings had dropped from 12 seconds in 2000 to 8 seconds (lower than the notoriously ill-focused goldfish) mainly because of the effects of the increasingly digitalized lifestyle on the brain.

There are various ways that you can break the smartphone addiction. One way to do it is to disable push notifications that constantly lure you to check your phone. You could start by just disabling a few notifications and work your way up. A good number of entrepreneurs have become so fixated on the next alert, they are having trouble focusing on other tasks affecting their businesses.

It is also advisable to create a physical distance between you and your smartphone. Stop using your phone as an alarm clock. Get a clock for that. A good number of people keep checking their smartphones at night. Such behavior distracts your quality of sleep and focus the following day.

And while ditching your smartphone completely might be impossible, a little concentrated effort to reduce your phone use will help you improve your attention span, focus and ultimately improve your work flow.

And finally, the road to recovery starts with being aware of the problem. You must also be conscious of the time you spend on your smartphone and the infographic below should help you determine that.

So, Are You Addicted to Your Smartphone?

Use the infographic below to find out.

Are You Addicted to Your Smartphone? (INFOGRAPHIC)Images: SavingSpot

This article, “Business Owners and Entrepreneurs, Are You Addicted to Your Smartphones? (INFOGRAPHIC)” was first published on Small Business Trends

Business Owners and Entrepreneurs, Are You Addicted to Your Smartphones? (INFOGRAPHIC)

98% of All Companies Plan to Use E-Learning by 2020 with Opportunities for Small Biz

2018 E-Learning Trends

Just a few years ago, e-Learning was a niche market not understood by a vast majority of businesses. Today, it’s a booming industry with immense potential.

2018 E-Learning Trends

According to data compiled by e-Learning platform Zeqr, by 2022 the global learning management system market will be valued at 19.05 billion. What’s more, 98 percent of organizations said they would implement video as part of their digital learning strategy.

For small businesses, this represents a huge opportunity, both for those interested in using e-learning to teach their teams or employees new things and for those interested in creating e-Learning content for other clients.

Rise of Digital Media Fuels e-Learning Growth

It’s not difficult to see why e-Learning has gained wide acceptance and popularity in a rather short span of time. By making learning and tutoring available 24/7 and at a pace suitable to different learners, it has made learning easy. It’s therefore not a surprise that 90 percent of students think online learning is the same or better than traditional classroom experience.

Today, online learning is the new normal and corporations have increased their use of e-learning a whopping 900 percent in the last 16 years.

The Future Belongs to Mobile and Video Learning

Online learning owes much of its success to the popularity of mobile and video. Take mobile for instance. Sixty-seven percent of people now use mobile devices to access learning.

Video, too, is a popular tool for learners. It is expected to be responsible for 80 percent of the internet traffic in the world by 2019.

Numerous E-Learning Platforms Are Now Available

Various platforms specializing in different types of learnings are available today to those interested. Udemy has the largest catalog of pre-recorded online courses whereas Zeqr provides live 1 on 1 classes.

For software, creative and business pre-recorded classes, Lynda.com is a popular platform.

To know more about the prospects of the e-Learning market, check out the infographic below:

2018 E-Learning TrendsImages: ZEQR

This article, “98% of All Companies Plan to Use E-Learning by 2020 with Opportunities for Small Biz” was first published on Small Business Trends

98% of All Companies Plan to Use E-Learning by 2020 with Opportunities for Small Biz

The 5 Rules of Megavalue Selling Help Differentiate Your Offerings

The 5 Rules of Megavalue Selling Help Differentiate Your OfferingsThe 5 Rules of Megavalue Selling: How to Communicate Customer Value and Differentiate From Competitors was written for the modern sales professional who can’t rely on slick sales presentations or pricing discounts to get the sale. In a world where customers (and competitors) have access to more options than ever, these old-school tactics won’t work. There is always a competitor that will beat you on price or features. The one thing that will distinguish your business is value. The 5 Rules of Megavalue Selling shows readers how they can maximize their value so they can get the sale.

What is The 5 Rules of Megavalue Selling About?

The 5 Rules of Megavalue Selling was written to help sales professionals shift their orientation from features to client value.

Sales professionals have been taught that clients focus on features. As a result, businesses have focused on elaborate sales presentations and slick advertisements that detail how their products’ features are better, faster or cheaper. While this tactic can still work, it’s working less and less. Why? The marketplace is getting more crowded. There are more competitors than ever. These competitors are able to duplicate your services and products at an incredible rate.

The customer has changed too. Customers take a more proactive role in the selling process. They can research your business and competitors within seconds. This gives customers a lot of leverage.

This leaves businesses only one key asset to win their customer’s money, value.

The 5 Rules of Megavalue Selling helps readers understand how they can maximize that value through five simple principles. These principles are shared through the fictional story of Mary Minor, a sales professional who is facing a crisis. Mary was a sales superstar until she transitioned into a new industry. Because of her declining performance, Mary was given an ultimatum: Do better or lose your job in 60 days. Mary Minor turns to her father, a veteran sales professional, for help. Mary’s father responds with a book (“The Book of Reminders”) containing his collected wisdom. Mary uses the book and her father’s instructions to turn her career around. From that point, she becomes unstoppable, ending up in a role better than she could have imagined.

Author Mark Holmes is a sales trainer, sales coach and President of Consultant Board, Inc. with expertise in B2B sales. Holmes has worked in several positions at the executive level in several roles but ultimately decided to start his own sales consulting and training company. From that point, he has never looked back.

What Was Best About The 5 Rules of Megavalue Selling?

The 5 Rules of Megavalue Selling revolves around a central concept to which sales professionals pay lip service but fail to follow through on. That concept is “value”. Sales professionals assume that customers will see the value of their products or services if they simply demonstrate it. Try again! The 5 Rules of Megavalue Selling uses a simple story to dismantle these assumptions. In its place, the book offers a simple, but powerful, set of core principles to help sales professionals.

What Could Have Been Done Differently?

The 5 Rules of Megavalue Selling is great at outlining the principles behind a values-focused sales approach. It presents a relatable and engaging story. The story, however, only focuses on one of Mary Minor’s sales victories. Mary Minor was required to get sales from three companies. The book only talks about the first company. Did she encounter any new problems in her career? The book ends on a “happily ever after” note, but it also leaves out some details about the struggles Mary faced on the road to final success.

Why Read The 5 Rules of Megavalue Selling?

The 5 Rules of Megavalue Selling is especially recommended for B2B sales professionals but the overall principles apply to any person or business needing to sell a product, idea or anything else. The book features a story of a B2B salesperson but the principles are broad enough to cover every sales situation.

Even though readers might suspect how the fictional story of Mary Minor will end, the book is still an engaging read because of the lessons. Mary Minor becomes a different salesperson because of the lessons she learns. And readers in turn learn from her experience. These lessons are very simple (i.e. “Ask your customers questions”) but feature a slight nuance based on the author’s expertise. Holmes shares the kinds of questions a sales professional should ask and then demonstrates how the process would look through the fictional story of Mary Minor.

This article, “The 5 Rules of Megavalue Selling Help Differentiate Your Offerings” was first published on Small Business Trends

The 5 Rules of Megavalue Selling Help Differentiate Your Offerings

Learn How to Close Deals Faster at This Upcoming Webinar

Actionable Tips for Marketing Webinars

So you’ve arranged a deal with a new client. Now what?

Closing big deals is an important part of running a business. But it’s easier said than done. There are a lot of potential roadblocks that can get in the way. So you need to find ways to speed up the process wherever possible.

An upcoming webinar, sponsored by DocuSign, aims to help you do just that. Make it Rain Money: How to Close Deals Faster and Speed Up Collections is scheduled for January 17. You can learn more about the event and how to sign up in the Featured Events Section.

And that’s just one of the upcoming webinars and events that could help your small business grow in 2018. Check out even more opportunities in the list below.

To see a full list or to submit your own event, contest or award listing, visit the Small Business Events Calendar.



Featured Events, Contests and Awards

Make it Rain Money: How to Close Deals Faster and Speed Up CollectionsMake it Rain Money: How to Close Deals Faster and Speed Up Collections
January 17, 2018, Online

Would you like to bring revenue in the door faster? Do you want every edge possible to get paid fast? In this webinar, learn how other small businesses are eliminating their pain points in the contract and invoicing process, through use of electronic signature and invoicing apps. You’ll hear the results of exclusive DocuSign research about where other small businesses encounter the biggest challenges, and how to solve them. Today’s tools minimize manual steps and mistakes. Digital automation streamlines activities, tracks status and follows up for you — freeing up staff for other activities. Register today!

And most importantly, these tools get you paid faster, improving your cash flow.

At the end of this webinar, you’ll walk away with concrete tips for how to get contracts signed and invoices paid — much faster. Plus, you get access to DocuSign research and two concise whitepapers with insights and actionable ideas for how to improve YOUR company’s systems. So you get paid faster.

Sponsored by DocuSign.


WEBINAR: 5 Trends that Will Drive Your Profitability and Growth in 2018WEBINAR: 5 Trends that Will Drive Your Profitability and Growth in 2018
January 24, 2018, Online

Customer habits and perceptions are rapidly evolving as new technologies such as artificial intelligence and the Internet of Things go mainstream. New opportunities are opening up – but at the same time businesses of all sizes are under intense pressure to meet changing customer expectations. In this webinar on Wednesday, January 24, 2018 at 2:00 pm ET, you will learn five key trends that will drive profitability and growth in 2018, if businesses quickly leverage them and adapt to them, including: The Automation Revolution, Rise of Amazon, Expectations, The Instant Customer Service Trend, The DIY Dichotomy, Always-On Operations. Get ahead of the curve and lead in your marketplace, by understanding how to use these trends for growth and profit. Register today!


LEAP HR: Retail Conference, Nashville 2018LEAP HR: Retail Conference, Nashville 2018
February 27, 2018, Nashville, Tenn.

LEAP HR: Retail 2018 will once again dig deeper into the innovative people leaps helping digital-native and established retailers succeed in a rapidly transforming industry. With new speakers, fresh case studies, and a pre-conference ‘Boot Camp’ day dedicated to what the next-generation retail workforce really looks like, LEAP HR Retail 2018 remains the unique opportunity for senior people leaders in this industry to really challenge and get creative around how we do HR in retail.


More Events

More Contests

This weekly listing of small business events, contests and awards is provided as a community service by Small Business Trends and SmallBizTechnology.

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This article, “Learn How to Close Deals Faster at This Upcoming Webinar” was first published on Small Business Trends

Learn How to Close Deals Faster at This Upcoming Webinar

10 Lessons to Learn So You Make Fewer Business Mistakes

5 Big Small Business Mistakes -- And How to Correct Them

Making mistakes is part of running a business. But some mistakes can be avoided if you’re willing to learn from others who have been there before, like members of the online small business community. Here are some lessons you can learn based on mistakes other entrepreneurs have made through the years.

Improve Your Data Quality Metrics

Whether you use data for recruiting or any other aspect of running your business, the quality of those metrics can be just as important as the quantity. In this Jobscience post, Joel Dipietro offers three ways you can improve your own data quality.

Avoid These Email and Social Media Marketing Pitfalls

Email and social media have been popular marketing techniques for years, meaning businesses have had plenty of time to make mistakes with these methods. If you want to avoid some of the most common pitfalls, check out this Basic Blog Tips post by Kevin Ocasio.

Learn the New Rules of Writing for the Web

Lots of entrepreneurs who have strong writing skills still don’t understand how to put together content for the web. There’s a new set of rules you need to abide by, as Rachel Strella of Strella Social Media explains. BizSugar members also shared commentary on the post.

Use These Local Search Tactics Your Competitors Aren’t Using

Lots of local businesses tend to use the same marketing methods as their competitors. But it’s hard to stand out that way. Instead, take a look at the local search tactics listed in a recent Search Engine Land post by Sherry Bonelli for some more original ideas.

Don’t Forget the Little Things When Testing

Running tests can help you gain valuable insights about your target customers. And you don’t have to get very complicated with your testing in order to benefit your business. In this Target Marketing post, Chuck McLeester discusses the importance of details when it comes to testing.

Keep an Eye on These Social Media Trends for 2018

It’s easy to fall into a rut when it comes to social media marketing. You might have found some tactics have worked for your business in the past. But that doesn’t mean they’ll continue to be effective as trends change. To keep up, see some of the upcoming social media trends in this Prepare 1 post by Blair Evan Ball.

Monitor These Web Design Trends

By that same token, it’s also important to keep an eye on trends in web design so you can update your own site accordingly. Learn some of the biggest trends for 2018 in a decent Crowdspring post by Amanda Bowman.

Help Your SEO Strategy by Avoiding These Website Mistakes

SEO is constantly changing. So it can be easy for entrepreneurs to make missteps in their own websites that can negatively impact search engine rankings. To avoid some of the biggest pitfalls, check out the advice from Neil Patel here.

Don’t Hire SEO Experts Who Tell You These Five Things

In order to help your SEO strategy, you might even consider hiring an SEO expert. But beware! Some SEO strategists are better than others. There are five claims in particular you should treat with extreme skepticism, according to Hilary Young in a recent Digital Success Post. You can also see what members of the BizSugar community had to say about the post.

Use Social Media to Your Advantage

Lots of businesses use social media. But it can be easy to just go through the motions rather than having a plan that’s actually effective. Instead, learn how to use social media in a way that actually benefits your business in this Noobpreneur post by Ivan Widjaya.

If you’d like to suggest your favorite small business content to be considered for an upcoming community roundup, please send your news tips to: sbtips@gmail.com.

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This article, “10 Lessons to Learn So You Make Fewer Business Mistakes” was first published on Small Business Trends

10 Lessons to Learn So You Make Fewer Business Mistakes

Are You Using the Most Popular Workplace Apps of 2017 in Your Business?

These Were the Most Popular Business Apps in 2017Zapier just released its annual report identifying the most popular and fastest growing apps in the workplace. The Best of 2017: 30 Web Apps and Software Trends That Ruled the Workplace includes a few new apps, but you will easily recognize many of them.

List of Most Popular Business Apps in 2017

Zapier listed the most popular business apps in 2017 using three categories: fastest-growing, new apps and all-stars. This includes tried and true apps such as spreadsheet, email and communications, as well as collaboration, social media and web creation tools for today’s digital workforce.

If you have a small business, keeping track of what technologies are available in the market place allows you to future proof your company. By identifying applications relevant to your industry and making them part of your operations, your business can be more efficient and keep competition at bay.

Zapier analyzed more than 900 apps in over 50 categories and the companies that use them to come up with the 30 apps for 2017. The list is also an indicator as to what will be trending in 2018, just as the 2016 report predicted top apps for 2017.

This year, the increased number of apps moving to the web have taken up more space on the list. It is being driven by remote work, collaboration and better access. According to Matthew Guay, senior editor and writer at Zapier, who authored the report, “Every business today relies on software to operate smoothly. Increasingly, these tools have moved to the web, allowing everyone to work from anywhere.”

Leading Trends with The Most Popular Business Apps in 2017

According to the report, the inclusion of Artificial Intelligence (AI), new designs and automation have been responsible for creating easier and better user experience in apps. This has resulted in apps that are improving functions to convert leads into sales, send email and nurture customer relationships.

When it comes to data, the apps are also better at gathering, streamlining and making sense of the information. The fastest growing social media apps were the ones designed to gather data directly from ads and convert it to leads.

Collaborative and email apps were also in the list as both tools have become invaluable to meet the needs of today’s workforce and the way they communicate and work.

Here are the top apps in their respective categories.

Fastest Growing Apps

These Were the Most Popular Business Apps in 2017 - Fastest Growing Apps in 2017

Top New Apps

These Were the Most Popular Business Apps in 2017 - Top New Apps in 2017

All-Star Apps

These Were the Most Popular Business Apps in 2017 - Top Apps in 2017

Zapier has an automation tool integrated with more than 900 apps. The solution the company provides allows more than two million registered users across many industries to automate their workflow. Some of the apps include Facebook Lead Ads, Slack, Quickbooks, Google Sheets, Google Docs and many others.

Images: Zapier

This article, “Are You Using the Most Popular Workplace Apps of 2017 in Your Business?” was first published on Small Business Trends

Are You Using the Most Popular Workplace Apps of 2017 in Your Business?